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CAMPAIGN TIPS
15 CAMPAIGN SUGGESTIONS
Culled
from the presentation of Mary O'Brien of the Science and Environmental
Health Network at the 19th Annual Pesticide Conference held
in May 2001 in Boulder, USA.
1. Our campaigns need to be large in scope.
2.
Whenever possible, our campaigns should focus on changing
the rules.
3.
Our campaigns should have positive, feasible goals that connect
up with the way almost all people believe.
4.
Our campaigns should simultaneously address environmental
care, social
care, and democracy.
5.
We need to intend to win.
6.
We need to involve unlikely people.
7.
We need to have a bizillion ways people can pitch in to help.
8.
Thank everyone all the time.
9.
Provide the public with simple answers to every argument the
opposition has or might make.
10.
Spread out power.
11. Be funny.
12.
Be accessible so that all kinds of people can see themselves
joining
your campaign.
13.
Have great art.
14. Do your whole campaign without ego.
15.
Have fun.
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